New Street Logo
New Street is an up and coming marketing company based in Indiana who's main goal is to help clients market their company in a way that is modern and innovative.
After a process of sketching and picking out the right color scheme, my team and I collaborated to make a logo that best represented their company.
Magenta reperesents being innovative, creative and non conformative. The green represents their dedicatoin to help grow their client's market. It is an Indiana based company so the building is paying homage to an iconic downtown building.
Here is the final sheet of logo examples that was shown to the team to help pick which one worked best for the company.
This one didn't make the final, but it's my personal favorite. I love that smooth gradient from magenta to green! Also a fun fact, all of the starting employee's names are in the "E" and the "W" as street names.